Pashmeena serves as a Research Manager and Thought Leadership Lead for the Retail Sector in Large Customer Sales in the US, where she manages custom research, external thought leadership programming and scaled narratives across consumer and B2B verticals understanding consumer behaviors, digital journey’s and effectiveness across the e-commerce space.

She joined Google 10 years ago in the Tech B2B practice. Prior to Google, Pashmeena was MAC Cosmetics Manager of Digital Analytics and has spent several years at both research firms and agencies working on brands like Wells Fargo, Reebok and Dunkin’ Donuts.

Pashmeena earned a degree in Advertising from Penn State University and holds a Master’s Degree in Integrated Marketing Communications with an emphasis on Statistics from Emerson College in Boston.

While she feels like a native New Yorker after 11 years, she grew up south of Buffalo, New York, and spent several years in Boston, MA where she met her husband. Pashmeena enjoys reading, the NYC food and nightlife scene, fashion, traveling and spending time with her 3 sisters and friends.