As the leader of the Future of Work thought leadership and marketing at Microsoft, Matthew is at the forefront of shaping global perceptions on the evolving nature of work. Matthew’s role is pivotal in demonstrating how artificial intelligence is revolutionizing productivity, creativity, and innovation across individuals, organizations, and the global economy. With an exceptional blend of skills in storytelling, category creation, and media production, he spearheads WorkLab, an award-nominated editorial platform that delves into the future of work with captivating stories and insights. Additionally, Matthew oversee the Work Trend Index, a comprehensive global survey research report that has become a benchmark for measuring and influencing work trends worldwide. By collaborating with distinguished researchers, market influencers, and an elite customer council, Matthew plays a crucial role in forecasting and shaping the dynamics of work in the forthcoming year and envisioning the possibilities for the next decade.