Cindy has been the IBM Institute for Business Values’ top marketing officer for nearly three years, overseeing editorial, design, and user engagement. Prior to that, she had seven years as Chief Marketing & Brand Officer for the Project Management Institute, a global association that built a profession. While there, she developed a thought leadership competency for the organization, founded a strategy coalition, and was a frequent author and speaker. Earlier in her career, she worked as a marketing and communications executive in healthcare, food manufacturing, medical devices, and philanthropy.