As Head of IndustryLab at Ericsson Consumer & IndustryLab, Anders Erlandsson is heading up a team of highly skilled professionals responsible for analyzing industry, enterprise and societal needs, expectations and trends to provide valuable and actionable insights and forecasts and thereby develop strategies that generate revenue and improve the customer experience.

Anders has worked extensively with industry and consumer insights in areas such as enterprise mobility, social media, privacy & integrity, mobile commerce and last but not least TV & media. In his Media research, more than 120 000 respondents have been interviewed since 2010, in 34 markets globally. The latest edition of the report alone, represents the views of more than 1 billion consumers.

Anders Erlandsson is based in Stockholm, Sweden and has previously held various Product Management, Business Development, Sales and Marketing positions in Sweden and in the UK. He holds an MSc in Industrial Engineering and Management from the Linköping Institute of Technology, Sweden.